Sri Sri Tattva partners with Al Adil supermarket chain to expand UAE presence

By

Maverick Martins

Published
Jun 20, 2019

Indian fast-moving consumer goods and healthcare brand Sri Sri Tattva has got into a strategic partnership with Al Adil supermarket chain to strengthen its retail presence in the UAE market.
 

Under the partnership, Sri Sri Tattva will sell its products across multiple categories such as apparel, personal care and health care at Al Adil’s 34 stores in the UAE.
 
The brand had entered the UAE market last year with its first stand-alone store in Karama, Dubai. It also has a partnership with Al Maya supermarket chain and sells across its 56 stores in the UAE.

With Al Adil, Sri Sri Tattva is further looking to increase its market share in the region by leveraging the strong presence of these supermarkets.
 
Commenting on the partnership, Arvind Varchaswi, managing director at Sri Sri Tattva in a statement said, “I am happy to announce our strategic partnership with Al Adil group in the region. It is our vision to reach out to a maximum number of people with our pure and healthy range of products and this partnership will help us achieve that in the region. The response to our products have been very encouraging in the since last year, and this year our focus is on expanding our presence further in the UAE and Middle East Region.”
 
Dhananjay Datar, managing director, Al Adil Group added, “We are excited to launch the Sri Sri Tattva brand at our Al Adil supermarkets in UAE. It’s known for its quality worldwide and I am sure this will be a great value addition to our existing range of products, especially for our health-conscious customers.”
 
Sri Sri Tattva sells natural beauty products and clothing among other FMCG products. Apart from international expansion, it is planning to strengthen its foothold in the Indian market with the addition of 1,000 stores over the next few years.