Spykar to tap tier 2, 3 markets for growth, open 40 stores every month

By

Maverick Martins

Published
May 29, 2018

India’s leading fashion denim brand Spykar is looking to tap the tier 2, 3 markets for further growth as it embarks on its pan India expansion plan.
 

The company is planning to open as many as 40 exclusive brand outlets every month and banking heavily on physical outlets coupled with online portals to boost sales.
 
 “We are planning to open more EBOs across India at the rate 30-40 stores/month. We are exploring Tier II and III markets as they hold huge potential,” said Sanjay Vakharia, director and chief cperating officer at Spykar.

 “Spykar is present online across all portals but do not aggressively push it. With an Omnichannel strategy, the pricing is exactly the same online and offline. If you buy the current merchandise offline or online, it comes at the same cost.”
 
Spykar is part of the Metdist Group promoted by Lord Bagri and was founded in 1992 and currently has around 210 exclusive outlets in 110 cities, 700+ multi-brand outlets, large format stores and available on all leading e-commerce platforms.