Spykar Lifestyles is the official style partner for MTV Roadies
Indian fashion denim brand Spykar Lifestyles has joined MTV’s popular reality television show ‘Roadies’ as their official style partner for the 17th season.
With this association, Spykar is looking to connect with the youth and strengthen its customer base across the country. All contestants participating in the show will be sporting apparel by Spykar which will give the brand visibility and help connect with the youth.
Commenting on the association, Saisangeeta Israni general manager marketing at Spykar Lifestyles in a statement said, “Spykar has been the embodiment of fashion in India and loved at large by the youth of the country. Roadies represent the young and the restless spirit of the nation’s youngsters and is a perfect showcase for fashion and the never say die attitude.”
Mahesh Shetty head network sales Viacom18 added, “Over the years, Roadies has gone beyond the realms of a reality show and evolved as a way of life for the audience. This season, the show steps up further with an aim to stir positive change and create social awareness amongst the youth. We are happy to partner with Spykar which shares our vision of encouraging youngsters to make a difference.”
Spykar is currently available pan India across 240 exclusive outlets, over 900 multi-brand outlets, all key large format stores, and e-commerce portals.
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