Sportswear brand Six5six partners with The Esports Club
Sportswear brand Six5six has partnered with leading esports platform, The Esports Club, to be part of the LG Ultragear TEC Gauntlet, India’s largest esports event.
The partnership is expected to provide participating teams with an additional revenue-generating option through sales of its merchandise that will be produced by Six5six.
Commenting on the partnership, Ishaan Arya, co-founder of The Esports Club in a statement said: “Our aim has always been to not only innovate but change the way esports is conducted in India. Our partnership with Six5six is a big step for us in bringing teams and organisers closer as joint stakeholders in the ecosystem and helping create more value and revenue for teams and players.”
Ambar Aneja ,CEO of Six5six added: “We have been increasingly keen to align with the right IP in esports for some time now, and we are thrilled to announce this partnership with an ambitious partner like TEC. We will be looking forward to exploring opportunities to collaborate with TEC and presenting exciting offerings for both our fans.”
Six5six Sport is a sportswear firm that was launched in 2018 to tap the athleisure fashion segment with its sportswear and streetwear offerings. The brand has already collaborated with the Indian national football team, NorthEast United FC (ISL), in addition to Estoril in Portugal.
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