Sportswear brand Seven plans further global expansion

By

Isabelle Crossley

Published
Jul 3, 2019

The Indian sportswear brand Seven plans to expand further in the global market and invest in research and development for its products, as the brand celebrates three years of business

Seven plans to use its next three years in the sportswear industry to consolidate its global presence and continue to reach new territories, the brand told ET Bureau. Seven will also invest in R&D for its products to continue to ameliorate its selection. 

“We are excited at having emerged as one of India’s first international sportswear and lifestyle brand within three years of our inception,” Seven’s parent company Rhiti Group’s COO Lokesh Mishra told ET Bureau.

“Seven is all about ‘Change’ and our range of sports apparel, footwear, accessories and products reflect our philosophy of being accessible to everyone, especially the youth, imbibing the true spirit of sportsmanship for a healthy lifestyle. This is something that our global brand ambassador MS Dhoni also believes in.”

The brand currently retails in 45 countries worldwide including the U.S., Canada, UK, and South Africa, among others, as well as in its native India. The brand also has a presence in 309 multi-brand stores across India and retails from its own dedicated e-commerce store as well as having a presence on multi-brand online stores. 

Seven was launched in 2016 by the sports-centred business Rhiti Group with the celebrity cricketer Mahendra Singh Dhoni as its brand ambassador.

The brand retails a range of sportswear and sports-inspired clothing and is the official apparel partner for the Chennai Super Kings, the American Cricket Academy and Club, and The Wanderers Club in South Africa.