Sports industry leader Andrew Richard joins ASICS as VP

ASICS America Corporation, a leading designer and manufacturer of performance athletic footwear, apparel, and accessories, has announced that proven sports performance industry leader, Andrew Richard, has been named the new vice president of regional sales, effective immediately, to lead the brand’s sales team.

Richard comes to ASICS with more than 20 years of proven sales experience with an impressive track record in progressing brands to new levels.

Richard brings a modern approach to sales and most recently served as the global head of merchandising for footwear at Puma, overseeing global product line management and over $1.1 billion in footwear sales annually. Prior to his time at Puma, he built, reorganised, and led national sales and merchandising teams at Timberland and Reebok, exceeding sales and profitability objectives. He has a strong background building and implementing product and distribution strategies to exceed profitable revenue objectives.

He will be a key member of the executive team and will report directly to McCarthy. In his role as vice president of regional sales for ASICS America, he will oversee sales for the brands largest region, which encompasses the US, Canada, Mexico, and Brazil.

Gene McCarthy, ASICS America Group CEO and president said, “Richard brings a wealth of sales expertise to ASICS and we are thrilled to welcome him to the team in this imperative role. As our industry continues to shift, we must continue to evolve. With Andrew and his deep industry knowledge at the helm, we are positioning ourselves for great success within the marketplace.”