Splash Fashions strengthens digital presence to accelerate growth in India
Dubai-based multi-brand fashion retailer Splash Fashions has partnered with Asia’s leading omnichannel platform Ace Turtle to strengthen its digital presence and drive growth in India.
Splash Fashions is looking to strengthen its online presence and customer engagement with the use of Ace Turtle’s technology platform and expects the partnership to generate higher sales in the coming months.
Speaking on their partnership with Ace Turtle, Abhinav Zutshi, COO of Splash India, in a statement said: “As omnichannel retailing is continuing to mature and the lines between online and physical store blurring, we have realized the importance of having a consistent presence across various sales channels. As a part of our larger focus on building our omnichannel strategy, we have partnered with Ace Turtle and are confident that their expertise as a technology platform will help us in accelerating our growth across various sales channels”.
Nitin Chhabra, CEO of Ace Turtle, added: “Fashion retail in India is poised to grow significantly to $85 billion by 2022. Splash Fashion, over the years, has witnessed tremendous growth in India, having captured the fashion preference of Indian consumers. We are excited to partner with them and look forward to playing a significant role in scaling up Splash Fashion’s omnichannel offerings.”
Splash is a fashion brand based out of Dubai and the largest fashion retailer in the Middle East. It is owned by the Landmark Group and currently has 20 stores across India.
Splash plans to take its store count to 50 in the next three years and has earmarked an investment of Rs 150 crore (approx $23 million) on its offline expansion.
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