×
261
Fashion Jobs
RELIANCE INDUSTRIES LTD
Sales Officer - Saree Specialist - Chennai t.Nagar
Permanent · CHENNAI
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · HYDERABAD
SPACE CONSULTANTS
Manager-Sales&Marketing
Permanent · Bhiwani
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · PANCHKULA
GENIUS CONSULTANTS LIMITED
HR Executive(Female)@Leading Hosiery Manufacturing Company in Agarpara
Permanent · KOLKATA
SHOPPERS STOP LTD
Unit HR Head
Permanent · MUMBAI
FLOOR & FURNISHINGS INDIA PRIVATE LIMITED
Sales Executive/ Sales Officer
Permanent · PANCHKULA
SELECTIVE GLOBAL SEARCH PVT. LTD.
Retail Sales Executive
Permanent · MUMBAI
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · HALDWANI
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · Aligarh
SREEDHARA TEXTILES PRIVATE LIMITED
Deputy Manager - Fabric
Permanent · COIMBATORE
PANACEA VENCER
we Have Opening For Accounts Manager & Finance Manger For Garments
Permanent · COIMBATORE
JOBZ DADDY
Category Head For Home Decor of The Top Most Designer of India
Permanent · GURUGRAM
SMART SOURCE
Manager Market Place - Leading Fashion Retail - Bangalore
Permanent · Bengaluru
NCDI PLACEMENT CONSULTANCY
Accounts Executive For Retail Industry
Permanent · Lucknow
NCDI PLACEMENT CONSULTANCY
Customer Relationship Managere For Retail Industry
Permanent · LUCKNOW
PRIME PLACEMENT AND MANPOWER SERVICES
International Sales Executive - Female - Khokhra - Ahmedabad
Permanent · Ahmedabad
MIRRAW.COM
Production Manager | Mirraw
Permanent · MUMBAI
LIFESTYLE BRANDS
Senior Executive - Accounts - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Area Manager-Projects Execution (Telangana &Amp; Andra Pradesh)-Hyderabad
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Financial Manager - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Training Manager, Planet Fashion - Bangalore
Permanent · BENGALURU

Spanish designer Andrés Sardá dies at the age of 90

Translated by
Barbara Santamaria
Published
today Sep 16, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Fashion designer Andrés Sardá, who will be remembered for revolutionising the women's underwear sector, passed away on Sunday in Barcelona, aged 90.


Andrés Sardá has passed away - J.M Ferrater


Born into a family of textile specialists, with industry links that date back to the late nineteenth century, Andrés Sardà was a visionary who became the first designer to present lingerie on the catwalk. He combined delicate and flattering lingerie styles with soft fabrics, lightweight cuts and revolutionary materials, such as Lycra.

A textile engineer by training, he established his own brand of women’s underwear in 1962 with a view to break the conventional notions of the lingerie sector, which was then dominated by comfort and a dark aesthetic. He revamped the space with unusual fabrics, such as tulle and lace, resulting in new creations that helped breathe new life into the tired 
market. Women’s underwear was there to empower women, not restrict them.

The Catalonian designer, dubbed as the ‘King of Lingerie’ by Jean Paul Gaultier, blazed a trail in terms of brand image and the importance of trends. He collaborated with leading photographers such as David Hamilton to express his vision and hired professional models to present his creations.


Nuria Sardá presents the brand's latest collection in Ibiza - Andrés Sardá


AN INTERNATIONAL BRAND

In 1965, three years after its inception, Sardá’s company began operating internationally. First, the company started exporting to France, where it had contracts with leading retailers including Printemps and Galeries Lafayette. In the 70s, the brand expanded its range and entered the swimwear segment, and in 2000 it joined Madrid’s leading fashion event, then known as Cibeles, to present its collections. In 2006, the designer was honoured with an award at the Salon International de la Lingerie in Paris, and ten years later, he was recognised with Spain’s National Fashion Award.

Andrés Sardá helped mentor and nurture the career of his daughter Nuria Sardá, who in 1998 was appointed as brand manager. Currently, she continues to lead the business, which was acquired by Belgian lingerie manufacturer Van de Velde in June 2008. The 14.6 million euro deal included Eurocorset S.A, the company behind the business, as well as the brand itself.

Andrés Sardá is now part of a lingerie portfolio that also includes brands such as Marie Jo and Primadonna. Last month, the group announced that sales for the first half of the year fell by 1.2% to 112.8 million euros, while EBITDA was up 2.8% to 29.8 million euros. Marleen Vaesen joined the business in December last year as new CEO.
 

Copyright © 2020 FashionNetwork.com All rights reserved.