Spanish brand Springfield to expand India presence, opens store in Chennai
today Apr 25, 2018
Springfield is strengthening its base in the Indian market and plans to open stores across leading metros in the country. The brand recently opened an exclusive store in the Southern city of Chennai.
The new store is situated at the Palladium Mall, Velachery and is stocked with the latest Springfield summer collection titled ‘Spring is calling’ and ‘Daily Smart’ for both men and women.
Springfield is further looking to expand in India and stores have already been planned in cities like Delhi, Mumbai and Bangalore, Hyderabad and Pune in the coming months.
Springfield had entered the Indian market through a partnership with Tablez, part of LuLu Group International which holds the master franchise rights for Springfield in India and Sri Lanka. The company had opened its first store India store in Bangalore last year.
Commenting on the launch, Adeeb Ahamed, Managing Director, Tablez, in a statement said, “We are excited to open the first outlet of Springfield in Chennai. We are hugely encouraged by the response from our existing stores in Bangalore and Mumbai. Our target customers have appreciated the brand offerings, which will align perfectly with fashion-conscious youth in Chennai as well.
Speaking about expansion plans for both brands in India, Ahamed said “With the market positioning of affordable casual lifestyle brand, Springfield aims to reach out to a growing market in India that aspires for quality clothing. Apart from our expansion plans in Delhi, Mumbai and Bangalore, we will soon launch in markets of Hyderabad and Pune.”
Springfield has over 900 stores across 70 countries. The brand currently has three exclusive brand outlets in India and also retails through large format flagship stores.
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