Spanish brand Niza goes online on Myntra
Fashion e-commerce major Myntra has partnered with Zashed for the exclusive online launch of Spanish womenswear brand ‘Niza’ on its platform. Zashed Fashion owns the marketing and distribution rights for the brand in India.
Niza was launched by actress Malaika Arora at Myntra’s headquarters in Bangalore. With the addition of Niza, the fashion etailer has strengthened its portfolio of foreign brands in the apparel segment. The brand will cater to the premium women shoppers on the platform.
Speaking on the expansion of Myntra’s portfolio with Niza, Ananya Tripathi, Head - Category and Chief Strategy Officer, Myntra in a statement said, “We are very excited to have an exclusive association with “Niza” for retailing its products on Myntra. We believe it offers our shoppers a refreshing new take on premium fashion through its product and design sensibility.”
Malaika Arora, added, “I am excited to launch the Spanish brand Niza on Myntra. Niza is a unique brand that resonated with my sense of style and I am very thrilled to launch it exclusively on one of India’s most popular fashion platforms, Myntra.”
Niza will be offering a wide range of western and indo-western apparel in India which has been tweaked slightly to suit Indian women. Niza has 35 single-brand outlets and more than 500 multi-brand outlets worldwide.
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