Sourav Ganguly to endorse personal Care brand Vicco

By

Maverick Martins

Published
Mar 10, 2022

​Ayurveda personal care brand Vicco has named ex-cricketer and Board of Control for Cricket in India (BCCI) president Sourav Ganguly as its brand ambassador for this year.

With this association, Vicco aims to further strengthen its presence in the country’s booming personal care Ayurvedic market.
 
Vicco will run marketing campaigns featuring Ganguly on TV, print and digital media.

Commenting on the association, Shrirang S Tembhekar, head of marketing at Vicco Laboratories in a statement said, “Sourav Ganguly is undoubtedly an iconic face in Indian sport. He has a large fan base. We feel that his persona gels with the brand’s philosophy naturally - strong and trusted. It will help leverage our brand. And for the categories which we are looking for, he is a perfect fit.”
 
Commenting on the association, Sourav Ganguly added, “This new journey with Vicco is similar to a fan moment. I have hummed their jingles and so have millions of Indians. I’ve basically grown up with the brand and it only feels natural to have joined hands with India’s trusted and loved brand through the decades.”
 
Founded in 1952 by late Shri K.V.Pendharkar, the Vicco Group is one of India’s leading company with a strong presence in the Ayurvedic personal care across the country.