Soulflower names Palak Tiwari as brand ambassador
Direct-to-consumer personal care and beauty brand Soulflower has named Palak Tiwari as its brand ambassador.
With this association, Soulflower aims to make inroads in the clean beauty space and reach out to a larger demographic.
Commenting on the association, Natasha Tuli, CEO and founder of Soulflower in a statement said, “The young generation identifies with Palak Tiwari and I see her as the perfect choice to represent our brand. She fits well with the values of Soulflower and the philosophy of natural clean beauty solutions. Her personality reflects positively with Soulflower consumers providing both credibility and creating a strong connection with the millennial audience."
Palak Tiwari added, “The great part is that these products are unanimously loved, I’d feel reassured recommending them to anyone that cares about their skin, from my mother to my grandmother, my friends, the list doesn’t end. Couldn’t have asked for a better partner in my skin care journey, Soulflower is a ship led by a fabulous team of women and captained by their wonderful, driven, and conscientious.”
Soulflower was started by Natasha Tuli and currently sells across e-commerce channels in the U.S., UK, UAE, Singapore, and Japan, among others.
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