×
148
Fashion Jobs
NIKE
India Sports Marketing Manager
Permanent · Bengaluru
NIKE
Senior Dynamic Application Security Tester – Cis, Icc, India
Permanent · Bengaluru
NIKE
Lead Technical Product Manager – p&m, Icc, India
Permanent · Bengaluru
NIKE
Lead Product Manager, India – ed&a Icc
Permanent · Bengaluru
PVH
Manager, Business Solutions
Permanent · Bengaluru
NIKE
Senior Product Manager - Enterprise Service Management (Esm), India – Tech Ops Icc
Permanent · Bengaluru
NIKE
Identity And Access Management (Iam) Security Operations Engineer, India – Cis Icc
Permanent · Bengaluru
NIKE
Application Security Architecture Consultant, India - Cis Icc
Permanent · Bengaluru
NIKE
Expert Security Incident Coordinator, India – Cis Icc
Permanent · Bengaluru
NIKE
Senior Security Engineer, India – Cis Icc
Permanent · Bengaluru
SS HOMME - SARAH & SANDEEP
Marketing And PR Intern
Internship · MUMBAI
TARAMA
Graphic Designer
Internship · MUMBAI
MASAR GROUP
IT Support
Permanent · DUBAI
NIKE
Sap Security Engineer – Sec Tech, Icc, India
Permanent · Bengaluru
TLM CONSULTANCY
Merchandising Assistant
Internship · MUMBAI
NIYOSSHIC LUXURY CONSULTANCY
Social Media Intern
Internship · MUMBAI
NIYOSSHIC LUXURY CONSULTANCY
PR Assistant
Internship · MUMBAI
NIKE
Senior Dev Ops Engineer – Sec Tech, Icc, India
Permanent · Bengaluru
OUTHOUSE JEWELLERY
Communication Designer
Permanent · MUMBAI
OUTHOUSE JEWELLERY
Store Manager
Permanent · NEW DELHI
NIKE
Senior Sap Application Engineer- Sec Tech, Icc - India
Permanent · Bengaluru
MAC
Make up Artist - Mac - Nykaa Pacific Rajori
Permanent · Delhi
Published
Apr 7, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Soorty pioneers sustainable cotton farming with launch of regenerative farming practices

Published
Apr 7, 2021

Pakistan-based vertically integrated denim business Soorty has launched the ‘Soorty Organic Cotton Initiative’ to pioneer the use of organic cotton farmed with regenerative practices in denim production. 


Soorty's new initiative SOCI aims to pioneer organic cotton farming in Balochistan, Pakistan - Soorty


Soorty’s new project, SOCI, aims to reach out to farmers across the district of Balochistan in Pakistan and identify receptive communities which would like to transform their small holdings into exclusively organic farmlands over the long term. The project will kick off in Nall in Balochistan’s Khuzdar District, the company announced in a press release.   
 
The business has partnered with WWF-Pakistan and the Department of Agriculture Extension, Balochistan to carry out its new initiative and will also receive support and input from the Laudes Foundation. Over the coming four years, SOCI aims to bring around 7,000 acres of land under organic cotton cultivation and produce over 17,000 metric tons of Seed Cotton and 6,000 metric tons of Cotton Lint.

Soorty Enterprises’ director Asad Soorty said: “SOCI is ... about transforming the way cotton buying is conducted, by creating a blockchain-based transparent digital marketplace and traceability mechanism. This is our first foray into farming, and we’re excited by the possibilities in front of us.”
 
By guiding Balochistani farmers to produce organic cotton, Soorty aims to uplift communities and enable them to increase their income. Ameliorating organic farming practices in the region will also help the environment and help to promote sustainably produced denim across the fashion industry. 
 
“The partnership will help accelerate organic cotton cultivation and will be a model for other local textile entities as well as international brands,” said WWF-Pakistan’s senior director Masood Arshad.

Copyright © 2021 FashionNetwork.com All rights reserved.