Softline Womenswear names Kiara Advani as brand ambassador

By

Maverick Martins

Published
Apr 4, 2022

Softline Womenswear, the brand from the house of Rupa & Company Limited, has named actor Kiara Advani as its brand ambassador.
 

As part of the association, Advani will endorse the womenswear product range of Softline including leggings, palazzos, and pants, among others.
 
The actor will feature in a series of online and offline campaigns highlighting the range of Softline’s brand offerings available for the customers.

Commenting on the association, Vikash Agarwal, president of Rupa & Co Ltd in a statement said, “Our partnership with Kiara Advani will ensure that the brand reaches and appeals to much wider and younger consumers.”
 
Advani added, “I look forward to being associated with the decades-old brand Softline from the house of Rupa & Co. The brand resonates with the youngsters offering unique designs and comfort at the same time. It is one of the very few brands that strikes a chord with people pan India.”
 
Rupa & Company Ltd is a knitwear innerwear product company that offers products such as innerwear, casual wear, thermal wear and sleep wear for men, women and kids. The company also has exclusive licences for international brands such as French Connection and Fotl in India.