Soezi enters into exclusive retail partnership with Amazon

By

Isabelle Crossley

Published
Sep 14, 2022

On September 9, Sonakshi Sinha’s nail brand Soezi launched over 100 designs of press-on nails on Amazon India’s ‘Beauty’ store, the brand announced in a press release on September 14. The launch comes at a time when Amazon India is preparing for its festive season sale. 

“In the simplest way, I would describe Soezi and Amazon Beauty to solve everyday beauty problems,” said Soezi co-founder Sonakshi Sinha in a press release. “We started the brand to give the customers a quick-fix for their nails, and deliver quality press-on nails to their doorstep. We are thrilled to launch on Amazon Beauty ahead of the festive season. It will give us the opportunity to widen our reach and have Soezi products accessible pan-India.” 
 
Soezi specialises in press-on nails in bright hues. Sonakshi Sinha launched the brand with business partner Srishti Raai through a dedicated e-commerce store earlier this year.

“We are thrilled to associate with Soezi, a range of press-on nails by Sonakshi Sinha and Srishti Raai' on Amazon Beauty,” said Amazon Fashion India’s director Saurabh Srivastava. “This is a first-of-its-kind launch and is in line with our vision to transform the way India shops beauty. Ahead of the festive season, we are sure this will help us cater to quick, last-minute hassle-free, ready-to-wear stylish demands of our customers as they prep for the festivities. The styles are fashionable, festive, bold, fun and will surely be a hit among our customers. Amazon.in remains committed to deliver a wide range of selections, convenience and value to our customers.”