Soch expects 425 crore sales this fiscal, launches 100th store in Hyderabad

By

Maverick Martins

Published
Aug 30, 2017

Ethnic wear brand Soch has launched its 100th store in India at the Inorbit Mall in the city of Hyderabad and expecting sales of Rs 425 crore (approx $66.5 million) for the financial year 2017-18.

Soch is planning to expand its presence across the country and will be adding 30-40 new stores every year. The brand is eyeing tier 2 markets for growth and will soon foray into the North and East markets, The company will also open a store in Kolkata this year.
 
 Commenting on the launch of the 100th store, Vinay Chatlani, Co-founder and CEO, Soch in a statement said, "It has been an incredible journey for the brand, from opening our first outlet of 600 sq ft in Forum, Bangalore to crowning the century at the Inorbit Mall, Hyderabad. Both malls are among the top malls of the country and once again reaffirm Soch's commitment to excellence that has been the hallmark of this journey," he said.

The brand has 100 EBOs and 47 LFS stores currently operational across 39 cities including metros like Bangalore, New Delhi, Mumbai, Chennai and Hyderabad.
 
Soch also retails through shop-in-shops across Shoppers Stop and Central, and online on its own captive website www.soch.in and across other e commerce portals including Myntra, Flipkart, Abof, Ajio, Paytm and Voonik.