Soch Apparels witnesses strong online growth, launches exclusive Eid collection
Ethnic wear brand Soch Apparels has been witnessing strong online sales amid the Covid-19 disruptions and subsequent lockdowns that led to the closure of its stores.
Soch said that online retail has helped it widen its base and cater to the needs of customers in cities where it doesn’t have physical outlets.
To further strengthen its customer base and deepen its presence in the ethnic wear market, the brand has launched an exclusive new Eid collection. The new collection will include a range of sarees, salwar suits, kurtas, tunics, kurti suits, and lehengas.
Commenting on the launch of the collection, Salloni Arora, vice-president of marketing at Soch Apparels, in a statement said: “We are very excited to launch our Eid collection and get festive ready while providing our customers with the true Soch shopping experience at our stores and online.”
“E-tail is a preferred mode for consumers these days which provides the convenience of shopping from home. Online retail has made our brand accessible to many consumers and helped us reach several cities and towns where we do not have a physical presence,” Arora added.
The Bengaluru-based brand Soch had launched its first exclusive outlet in February 2005 and currently has 135 stores across 50 cities.
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