Soch Apparels launches 'Red Dot Sale'

By

Isabelle Crossley

Published
Jun 9, 2023

Women’s ethnic wear brand Soch Apparels launched a ‘Red Dot Sale’ on June 8 as its flagship discounting event. The brand aims to engage shoppers by offering up to 50% off on its traditional style designs both online and in stores. 

The sale covers a wide array of garments including sarees, salwar suits, kurtas, kurta sets, dress materials, tunics, and kaftans, the brand announced in a press release on June 8. Prices in the sale begin at Rs 798.
 
“This season's sale is packed with elegant picks that are set to enhance your style quotient,” announced the brand in a press release. “With enticing discounts of up to 50% off, the Red Dot Sale at Soch stores across the country and online is not to be missed. Whether you're looking for ethnic ensembles to make a statement or trendy outfits to refresh your summer wardrobe, Soch has you covered.”

Soch’s latest collection features a mix of high octane evening looks and more relaxed day-to-evening ensembles. Notable items include glittering fully black sarees, patchwork style long kurtas, lemon yellow sets, and billowy kaftans.  
 
Soch operates over 150 exclusive brand outlets across 60 Indian cities and has been running for around 16 years. The brand’s occasion wear is designed to mix tradition with modern artistry and its clothing is positioned in the mid-section of the market.