Soch Apparels appoints Salloni Arora Nanda as its marketing head

By

Maverick Martins

Published
Jan 28, 2021

Ethnic wear brand Soch Apparels has appointed Salloni Arora Nanda as the head of marketing. In her new role, Nanda will be responsible for all marketing efforts for the brand.
 

Nanda joins Soch Apparels from Forever 21, where she was the general manager and head of marketing at Forever 21.
 
Commenting on her appointment, Salloni Arora, in a statement said: “Super excited on joining the Soch family. The Soch brand is excellently poised for strong growth, be its expansion plans, dynamic product and assortment strategy, pricing policy, and new marketing initiatives planned to excite the consumer. I look forward to making inroads along with the team and setting new benchmarks as we go along together.”

Vinay Chatlani, managing director and CEO of Soch, added: “As we enter our next phase of growth, Salloni's diverse experience in digital, fast fashion and deep understanding of the needs of today's women will help propel Soch to greater heights. Under her marketing leadership, we look forward to having a high-performance marketing engine which sets the bar for customer growth and media innovations.”
 
Soch is a leading ethnic wear brand in the country and has around 133 stores across 48 cities in the country as well as a strong online retail presence.