Soch Group launches e-commerce store for start-ups ‘This or That’

By

Maverick Martins

Published
Apr 21, 2022

Soch Group has launched an e-commerce store called ‘This or That’ to help start-ups catering specifically to the millennials and the Generation Z exclusively sell their products on the platform.

This Or That will cover all segments including fashion, lifestyle, beauty, wellness, home décor among others, and claims that its platform will help create a fair playing field for start-ups to construct a sustainable ecosystem and expand their reach.

This Or That will also provide start-ups associated with its platform with the opportunity to be funded by Soch Group.

Commenting on the platform, Rohit Pugalia, founder This or That in a statement said, “We aim to position This or That as an ever-growing shopping platform that supports and facilitates the ambitions of carefully vetted start-ups and opens to our millennial and Gen-Z customers, a world of the latest and verified products through a unique and ultra-convenient shopping experience. We want our customers to be that cool friend in their group who introduces the newest stuff. For that to happen, we keep up with the latest trends and become our customer’s gateway to them.”

Founded by the husband-wife duo of Purvi and Rohit Pugalia, This or That claims to be India's first e-tailer exclusively for start-up products.