Snapdeal witnesses spike of sales in kids apparel
E-commerce major Snapdeal witnessed a 493 percent spike in sales of kids apparel in terms of units sold from January to July this year.
Snapdeal stated that track pants were the most bought product followed by t-shirts and bottom sets with a majority of the sales coming from the southern states of India.
Despite the Covid-19 disruptions, the company claims that it also managed to increase its customer base, especially from North and West India.
Commenting on the growth of this segment, a Snapdeal spokesperson in a statement said: “Spending on children and clothes is no longer limited to special occasions such as birthdays and festivals. Parents now buy kids apparel as per needs of season, size and are driven by extra discounts during sale offerings. Mimicking the fashion preferences for adults, the purchasing behavior for kids apparel now leans towards more functional and comfortable choices, albeit with a high trendiness quotient.”
Over the last few months, Snapdeal responded to increased kids apparel sales by adding more sellers in the segment coupled with discounts. It houses popular brands like Luke and Lilly, Hopscotch, Gini and Jony, Cherokee, Donuts, Colt, Hellcat, Kyda, Aarika, Naughty Ninos, and many others.
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