Snapdeal witnesses over 92 percent sales from smaller cities

By

Maverick Martins

Published
Oct 4, 2019

E-commerce marketplace Snapdeal is cashing in on the festive season sales witnessing strong demand from tier 2, 3 towns which have contributed around 92 percent of its overall sales during the first three days of its sale event.
 

Snapdeal was expecting 85 percent sales to come from non-metro cities however has surpassed that figure in the first few days of its eight-day ‘Snap-Diwali’ sale.
 
The company said that it saw a multi-fold increase in orders received from smaller cities like Bharuch (Gujarat), Pali (Rajasthan), Tezpur (Assam), Paradip (Odisha), among others.

Commenting on the sale, Kunal Bahl, CEO at Snapdeal in a statement said, “The trends from the Diwali sale are an unequivocal confirmation that e-commerce is now a strong channel for buyers in smaller cities. Through Snapdeal, we are effectively bridging the gap between the aspirations of the buyers and what is available in the local bazaars.”
 
Even though metros contributed less than 10 percent to Snapdeal’s sales, the company said that it has witnessed a 300 percent surge in sale of digital gift cards all coming from metros. It expects this trend to continue for the next two months due to the upcoming festivals.
 
Snapdeal had strengthened its seller network across India before the sale event to improve the product range on its platform. Currently, Snapdeal claims to have over 200 million products from five lakh sellers list on the platform.