Snapdeal to weed out low-quality sellers using technology

By

Maverick Martins

Published
Sep 16, 2019

Online marketplace Snapdeal is turning to technology and will be using data analytics to keep a check on sellers on its platform.
 

Snapdeal has been plagued with sellers selling counterfeit products on its platform and plans to tackle the issue with its rating system to ensure that sellers with genuine products and good customer ratings find more relevance on the platform.
 
Sellers receiving poor ratings will be less visible on the platform and eventually be delisted from the marketplace on account of repeated performance issues and violations of platform terms and conditions.

Under its new rating system, each buyer on Snapdeal can rate their purchases between 1-5 stars. The rating for each product, along with the number of users who have rated the product is displayed to all users on the marketplace.
 
Commenting on the initiative, a Snapdeal spokesperson in a statement said, “The ratings and reviews by millions of Snapdeal buyers is the most powerful and authentic way of guiding users on the marketplace platform. Such ratings help buyers browse, assess and decide between various product-price options available on the platform.
 
“A direct linkage between current performance and future business prospects aligns the interests of buyers, sellers and the platform. To prevent any misuse of the rating process, only buyers who have purchased a product can do a rating and only one rating is permitted per purchase,” the spokesperson added.
 
Snapdeal claims to have received nearly 12 million listings of customer ratings in the last 8 months.