Snapdeal to focus on growth in 2017, says CEO Kunal Bahl

By

Maverick Martins

Published
Jan 9, 2017

Leading e-commerce player Snapdeal will focus on economics, customer experience and growth in 2017, said CEO Kunal Bahl.

Snapdeal has slipped to the third position in the country’s fastest growing e-commerce market with Flipkart and Amazon leading the pack. Snapdeal feels that it managed to consolidate its market position last year and hopes to make returns on the investments in 2017.

“In 2016, we have made great progress on achieving that balance between economics and experience. In 2017, the focus will continue to be on economics, experience and growth. Just that (now), you should expect us to press the pedal harder on growth,” said Kunal Bahl.

Founded in 2010 by Kunal Bahl and Rohit Bansal as a deals site, Snapdeal is backed by investors like Alibaba Group, SoftBank, Foxconn and Ratan Tata. It is estimated to have raised over $1.7 billion so far in multiple funding rounds.