Snapdeal signs agreement with FICCI FLO to help women entrepreneurs
E-commerce major Snapdeal has signed an agreement with FICCI Ladies Organisation (FLO) to help women-led small and medium businesses (SMBs) in the country take their operations online.
As part of the deal, Snapdeal will launch an online programme to help women entrepreneurs take the online route. The program will be open for all FICCI women members, artisans and NGOs associated with FICCI Flo Centres across its 17 regional centres across India.
As part of the programme, Snapdeal will conduct online training, workshops, and help these entrepreneurs become sellers on its platform.
Commenting on the initiative, Ujjwala Singhania, national president of FLO, in a statement said: “FLO aims to economically empower women and e-commerce can directly connect women to the market. FLO is working towards facilitating the process of women empowerment by enabling them to join the digital bandwagon to promote their businesses, and the association with Snapdeal is very significant in this direction.”
Snapdeal senior vice president, Rajnish Wahi added: “Pandemic-led disruption has accelerated the integration of digital interactions in our day-to-day lives. Today, online channels have become an integral part of all entrepreneurial blueprints and present a compelling opportunity to connect with many potential buyers in the fastest and most direct way.”
The Federation of Indian Chambers of Commerce & Industry (FICCI) has earlier partnered with e-commerce giant Flipkart to help small businesses across India grow through e-commerce.
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