Snapdeal’s Diwali sales jump 250 percent, Indian wear highest selling category
today Nov 8, 2018
Indian e-commerce marketplace Snapdeal witnessed a surge in sales during its four Mega Diwali sales conducted from October 10 to November 4, 2018, witnessing a 250 percent rise as compared to normal daily performance.
According to the data shared by Snapdeal, traditional Indian wear for women (Sarees & Suits etc) was one of the highest selling categories on its platform.
Commenting on the recently concluded Mega Diwali Sales, a Snapdeal spokesperson in a statement said, “Our sharp focus on offering good quality, good value merchandise through third-party sellers has helped us create a deep selection of products that India loves. We are thrilled with the overwhelming response to our Diwali sales.”
“Indian traditional wear for women was the highest selling fashion item for Snapdeal with chiffon sarees, multicolour georgettes saree combos and Taffeta lehenga the most shopped items,” the statement added.
Snapdeal has been witnessing massive growth in recent months in business from both existing and new buyers, with nearly 80 percent of the new buyers coming from smaller cities across the country. Prior to the sale event, Snapdeal had on-boarded more than 50,000 new sellers to cater to the festive season sale demand.
During the recently concluded sale events, Snapdeal stated that most of the demand by buyers was catered to by sellers from Delhi NCR, Bengaluru, Meerut, Agra, and Surat.
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