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Published
Jan 14, 2022
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Snapdeal partners with BoB Financial, NPCI to issue RuPay cards

Published
Jan 14, 2022

Multi-brand e-commerce business Snapdeal has partnered with Bank of Baroda’s subsidiary BoB Financial Solutions and National Payments Corporation of India to launch a new credit card.  

Snapdeal retails a multi-brand selection on clothing online - Snapdeal- Facebook


Through its new partnership, Snapdeal has launched RuPay credit cards which are contactless and are co-branded with BoB Financial and NPCI, TNN reported. The credit cards are designed to facilitate online shopping for consumers in non-metro locations, especially smaller cities. The new credit card will launch to customers in March this year and will also offer rewards and benefits for shopping on Snapdeal. 
 
“The synergies of this partnership will help accelerate the adoption of digital payments, especially among users living beyond India’s metros and tier-1 cities,” said Himanshu Chakrawarti, Snapdeal’s president, TNN reported. 

Because Snapdeal focuses on products such as fashion and lifestyle goods in the value segment of the market, it has a mainly non-metro customer base. Over 86% of Snapdeal’s customers live outside metros and many non-metro consumers shop value goods online. 
 
Snapdeal also recently launched a ‘Style it Up’ video series on its social media accounts, including Facebook, to promote its fashion offerings with engaging video content. The video series shows different ways to style everything from traditional to Western wear using products from Snapdeal’s fashion segment of its e-commerce store. 

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