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Published
Sep 16, 2022
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Snapdeal onboards fashion brands Rangita, Urban Mark

Published
Sep 16, 2022

Value e-commerce major Snapdeal has strengthened its brand portfolio with the launch of direct-to-consumer fashion brands Rangita and Urban Mark on its platform.


Snapdeal onboards fashion brands Rangita, Urban Mark - Snapdeal


Stellaro Brands-owned Urban Mark and Rangita will target the mid-income group from second and third tier cities across India and banking on Snapdeal’s strong customer base in this segment to drive its sales.

Urban Mark offers Indo-western apparel items along with footwear and accessories like socks, hankies, belts, among others while Rangita is an ethnic wear brand which sells kurtas, suit sets, dupattas, leggings, lehengas, bottom wear, and fashion jewellery.

Commenting on the launch, Saurabh Bansal, chief merchandising officer at Snapdeal in a statement said, “While requirements and preferences vary from region to region and across seasons, there is immense and growing demand for value-fashion across the country. A large cohort of emerging buyers is looking for the reassurance and consistency of quality usually associated with premium brands, but at prices that meet their budgets. Snapdeal is focused on bridging this by carefully integrating the two most important criteria for a value shopper - quality and price.”

“Both Rangita and Urban Mark are aligned with this approach, and we are happy to have them on-board ahead of the festive season starting at the end of this month,” he added.

Stellaro has launched several brands like Hometales, Miyuki, Aragma and Nord on Snapdeal over the last six months and witnessed strong sales growth with its association with the e-commerce platform.

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