Snapdeal offers QR code payments to onboard new customers
E-commerce business Snapdeal has joined forces with National Payments Corporation of India to offer shoppers on its platform the option to pay by QR code on delivery, with the aim of onboarding new customers.
Snapdeal’s new QR code payment option is designed to reduce the need for cash payments, which numerous businesses are trying to do for health and safety reasons during the ongoing pandemic. The business’ new payment option enables customers to still wait until delivery to pay for goods, as they would with cash payments, which is designed to onboard shoppers who remain wary of online shopping.
“Given Snapdeal's strong connect with buyers in non-metro cities, this integration is also aimed at increasing the usage and adoption of UPI-based payments in smaller cities,” said Snapdeal, in a statement.
Snapdeal is constantly looking to ameliorate its online experience for shoppers, especially first-time e-commerce users, said the business’ senior vice president, Rajnish Wahi, the Press Trust of India reported.
“This integration with NPCI allows our users to time the payment to their comfort levels and also enables our delivery partners to reduce handling of cash,” said Wahi.
“We also believe that this will expand the adoption of UPI in smaller cities and towns in India.”
The QR payment option will work with all UPI-payment options, including Bhim, Google Pay, Whatsapp Pay, PhonePe, and Paytm. It is also compatible with UPI apps from many private and public sector banks including HDFC, SBI, and ICICI, among others, according to Snapdeal.
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