Snapdeal launches three dedicated stores to boost festive season sales

By

Maverick Martins

Published
Oct 9, 2019

E-commerce major Snapdeal has launched three dedicated special e-stores for the festivals of Karva Chauth, Dhanteras and Diwali as it looks to rake in the moolah during the upcoming festive season.
 

The stores will have products specific to these festivals. Karva Chauth will offer products like 'pooja thalis', 'pooja accessories', and other products used to perform the rituals while the Dhanteras will have gold and silver coins, utensils, and fine jewellery.
 
The Diwali store which is the biggest Hindu festival in India will have the highest selection that will include products across all categories.

"We have analysed the user purchase patterns and from that we have derived what most of our users buy during specific festivals. We put together a collection in a systematic manner so that users don't miss out on anything. The pricing on Snapdeal is such that users can find all they need in multiple budget points," a spokesperson said in a statement.
 
“The e-stores, which will be launched later this month, are curated to ensure convenience and choice keeping cross-cultural relevance in mind,” the spokesperson added.
 
The e-store launch comes on the back of Snap-Diwali sale during which the etailer witnessed a strong demand from tier 2, 3 towns which contributed around 92 percent of its overall sales. The company is expecting a similar performance on these dedicated stores throughout the festive season.