Snapdeal launches brand campaign with Riteish, Genelia Deshmukh
E-commerce major Snapdeal has launched a new brand campaign with Bollywood actors and husband-wife duo, Riteish Deshmukh and Genelia Deshmukh.
With its campaign 'Brand waali quality, bazaar waali deal', Snapdeal aims to strengthen its customer base by reaching out to consumers pan-India.
The campaign targeted towards value-conscious buyers has already gone live across platforms and will run over the summer months.
Commenting on the campaign, Kunal Bahl, CEO and co-founder of Snapdeal, in a statement said: “Value is an integral part of India's purchase journey - online or offline. It is shaped by decades of experience and acumen of Indian families in looking beyond the sales talk to find the best value for their rupee. In today’s connected world, it is also in the collective wisdom from one’s network that helps sort real value from the hype. This campaign is a nod to the savvy online buyers, who understand that great quality does not need to cost more.”
Snapdeal is one of the leading e-commerce players in India with more than 5 lac sellers on its platform servicing over 26,000 pin codes across India.
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