Snapdeal launches beauty brand 'Miyuki' on its platform

By

Maverick Martins

Published
Apr 13, 2022

Value-focussed e-commerce player Snapdeal has launched beauty brand ‘Miyuki’ on its platform under its 'Power Brands' program.
 

Miyuki offers a Korean beauty-inspired makeup range and will launch on the platform first with lipsticks and later expand its offerings to include other makeup products like foundation, highlighters, eyeliner, and eyebrow pencils.
 
Commenting on the launch, Saurabh Bansal, chief merchandising officer at Snapdeal Limited in a statement said, “Customers have high awareness about the latest trends in beauty and personal care products. Value-conscious consumers look for products that are trendy, good-quality, and also are priced as per their spending comfort. The Miyuki range of products by Snapdeal sellers serves this requirement of premium-quality, trendy and innovative products that are priced right.”

Snapdeal’s 13 power brands are owned by the company and then licensed to third-party sellers. These brands were created to adhere to Indian online regulations which do not permit marketplaces to hold inventory themselves and retail products such as apparel, footwear, and accessories among others.
 
The New Delhi-based Snapdeal was started in 2010 by Kunal Bahl and Rohit Bansal It competes with bigger rivals such as Walmart-owned Flipkart and Amazon in the Indian e-commerce market.