Snapdeal launches Wedding Store on its platform

By

Maverick Martins

Published
Nov 22, 2018

Indian e-commerce firm Snapdeal has launched a ‘Wedding Store’ on its platform with an aim to make wedding shopping experience convenient to people and will offer a wide selection of products for complete wedding shopping.
 

The store will have a collection of trousseau for brides and grooms that include Punjabi, Rajasthani lehengas, silk sarees, red and white sarees, gharcholas, kanjivarams and paithanis for brides, and sherwanis, silk kurta set, kurta & pyjamas, suit & blazers for grooms.
 
The company has also tied up with some of the country’s best jewellers, make-up and couture craft pieces to offer a complete wedding shopping experience to customers.

“While checking things off their wedding shopping lists, people often end up spending too much time visiting multiple markets to pick the best items at discounted prices. This year, we put together a special store to help our users pick everything they need to buy for the wedding from a single e-store,” a Snapdeal spokesperson said in a statement.
 
Snapdeal is slowly making a comeback into the e-commerce markets with such select stores and has managed to narrow its losses during the fiscal year 2017-18 to Rs 613 crore ($84.7 million) from the Rs 4,647 crore losses it had posted during the last financial year.
 
During the recently concluded Diwali sale, Snapdeal had witnessed a 250 percent rise in sales with traditional Indian wear for women that included sarees and suits one of the highest selling categories on its platform.