Snapdeal launches Valentine’s Day store

By

Isabelle Crossley

Published
Feb 7, 2019

On Feb. 7, Snapdeal announced the launch of its curated Valentine’s Day store which includes a large range of fashion items, many themed for the occasion.

Snapdeal has launched yet another themed store, this time for Valentine’s Day. The multi-brand store focuses on fashion items but also features an array of other gift items such as homeware and digital services. 

The store has gift options for partners as well as family, friends, and pets, and includes couple’s t-shirts, heart shaped fashion accessories, and jewellery sets. A makeup section offers Valentine’s themed products and rings, handbags, and clutches also feature. A section for gifts under Rs 199 features and the store is intended to make gift shopping for the occasion more simple. 

The platform has also partnered with SBI to offer its debit card users an additional ten percent off purchases. The store features over 10,000 products at up to 80% discount.

Snapdeal has launched a range of themed stores for festivals including Diwali, Navratri, and Eid as well as a Travel Store and Wedding Store. The e-commerce platform has embraced themed stores as a marketing technique and its decision to embrace Valentine’s Day also shows how poplar the festival has become in India in recent years.