Snapdeal goes into counterfeit damage control mode, removes 8,000 sellers
E-commerce firm Snapdeal has gone into damage control mode and has removed as many as 8,000 sellers from its platform for selling counterfeit products.
The action comes after several complaints were filed against the e-commerce firm for selling fake products. Recently, a Congress leader in Rajasthan had filed a complaint against Snapdeal over allegedly receiving fake Woodland products.
The action was initiated under the company’s anti-counterfeiting program "Brand Shield", which was launched in November 2018. The program offers a single point of contact for brands to report suspected counterfeit products being sold on the Snapdeal platform.
“In the last eight months, a dedicated team at Snapdeal has reviewed nearly 400 complaints and post verification 8,000 sellers were removed from the platform,” the company’s spokesperson said in a statement.
"Snapdeal has zero-tolerance for the fraudulent acts of some rogue sellers. We look forward to furthering these collaborative efforts to isolate such sellers and blocking their future access to online platforms," the spokesperson added.
Snapdeal has added over 60,000 new sellers to its marketplace over the past two years to increase its market share and the business aims to continue expanding its vendor base.
After recent incidents of counterfeiting being reported at the marketplace, the company is looking to tighten the screws on fraudulent sellers through its Brand Shield program.
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