Snapdeal focuses exclusively on value segment of the market

By

Isabelle Crossley

Published
Jul 21, 2021

E-commerce business Snapdeal plans to continue its focus on brands in the value section of the market and said it will not retail high-end brands, optimising its supply chain towards this aim.

“In the last couple of years, we have very sharply focused on the value e-commerce segment and our strategy going forward too is to keep building for this segment,” Snapdeal’s founder and CEO Kunal Bahl told the Times of India. “We are very clear about the customers we are serving and that they are primarily ‘value shoppers’. So we won’t sell very expensive items or high-end brands.”
 
To reach more rural shoppers who are often looking for value items, the business is working on optimising its logistics to enable to deliver low-value orders free of charge in rural areas. The business aims to reach shoppers in areas where doorstep-delivery is not currently an option to tap into the growing rural e-commerce customer base, TNN reported. Snapdeal retails a range of value clothing, cosmetics, and lifestyle items. 

“There are many value retailers in India that we look up to, including Vishal Megamart, V Mart,” said Bahl.

“Value e-commerce is not different from what they are- in terms of needs and the customers they are serving- and, in some ways, we are building an online equivalent of their business.”