Snapdeal appoints Priyaranjan Kumar as vice president and business head

By

Maverick Martins

Published
Dec 13, 2021

E-commerce platform Snapdeal has appointed Priyaranjan Kumar as vice president and business head to lead the growth and expansion initiatives of the company.
 

Kumar joins Snapdeal from Iconic Fashion India, where he was the chief operating officer.
 
Commenting on his appointment, Kumar in a statement said: “Value is an integral part of India’s retail culture. Snapdeal has developed a unique set of competencies to serve value-conscious customers across Bharat - our power brands, a predictable price-quality proposition, multi-lingual interfaces are all designed to serve this need. Consumer expectations from physical, digital and hybrid business models reflect their preferences to be served in a flexible and engaging manner.”

“I am excited about learning how expectations of buyers will move the needle of 'what's next' in the way we shop today and build strategies to adapt to the changing landscape and business models to match their needs,” he added.
 
Kumar has over 15 years of experience in general management, sales, and distribution in retail and FMCG sectors. Before Iconic Fashion, Kumar was vice president sales and retail operations and part of the leadership team at Aditya Birla Fashion and Retail.