Snapdeal aims to encourage sellers with new “pay-per-transaction” advertising options
The e-commerce platform Snapdeal aims to encourage sellers with new advertising options that will allow them to only pay for advertising when they make a sale based on the promotion.
Snapdeal’s new success-based advertising offering for its sellers has already been signed up to by around 10,000 of its sellers, Indo-Asian News Service reported. The move aims to encourage sellers to the platform and allow smaller businesses to reach a wider audience without a large investment. Snapdeal retails mostly fashion products as well as electronics and lifestyle goods.
"To create a 'Pay Per Transaction' campaign, sellers can go to the 'Advertise' tab in the seller panel and choose campaign type to 'Postpaid',” Snapdeal shared with its sellers. “The seller then selects the category and sub-category to start the campaign." The business also offers a “pay-per-click” advertising option for its sellers.
Last month, Snapdeal entered into a strategic partnership with Miniso to bring the value fashion and lifestyle retailer’s products to a larger market, especially in non-metro locations. Snapdeal has also been linked to negotiations to acquire another e-commerce platform ShopClues but the month of June saw its due diligence investigation’s findings put a spanner in the works.
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