Smytten to pursue omni-channel and international expansion

By

Isabelle Crossley

Published
Apr 20, 2023

Direct-to-customer product discovery and trial platform Smytten is pursuing omni-channel expansion across India to add more physical touch points to its online offering. The business also plans to expand internationally to help Indian brands reach a global audience. 

“In the future, Smytten plans to expand its presence in international markets, increase its offline touch points and invest more in technology to give meaningful consumer insights to brand partners,” said Smytten co-founder Swagat Sarangi, Indian Retailer Bureau reported. 
 
The business currently works with over 1,200 brands in India to connect them with shoppers who wish to trial their products. Manu of the brands Smytten works with are in the personal care and skincare segments including Mamaearth, Plum, mCaffeine, Wow Skin Science, and The Man Company. Users of Smytten’s app can choose the products they wish to sample and create a box of various samples to try out. 

Swagat Sarangi and Siddhartha Nangia launched Smytten in 2015 with the aim of enhancing how shoppers discover and try out new products in a range of sectors. The business works to bridge the gaps between brands and consumers to streamline their discovery process. 
 
“The model allows the target consumer base to discover premium products, thereby providing a more engaging experience,” said Sarangi. “With digital product sampling, Smytten offers brands a more targeted approach which reduces pilferage. With their feedback module and retargeting activations, Smytten helps brands drive conversions after sampling activation.”