Smytten sees digital product sampling uptake increase in non-metro cities

By

Isabelle Crossley

Published
Feb 2, 2022

Online product sampling platform Smytten found that non-metro consumers are embracing digital sampling and shoppers were keen to try new products last year in its ‘Discovered in 2021’ report. 

The year 2201 saw consumers step outside of their comfort zones as a new product was tried every three seconds, Smytten announced on Facebook.  Its most popular product sample was Just Herbals’ lip and cheek tint and other top brands in terms of consumer feedback included Plum, Dot & Key, Faces Canada, Mama Earth, and Wow Skin Science, among others. 
 
“With its fair share of ups and downs, 2021 turned out to be an unexpected year,” Smytten announced on Facebook, sharing its survey findings. “For the past six years, millions of users like you, have been using the Smytten app to try products and test them out. From cosmetics, to food and beverages, all the way to personal care, we present a list of top rated products across categories.”

The business’ report shows that, for the beauty industry, ‘wellness’ and ‘do-it-yourself’ products were especially popular, reflecting the rise in awareness of health caused by the pandemic and the need to do beauty treatments at home as salons remained shut for months on end during various stages of lockdown. One app user in Bengaluru tried 2,500 products in 2021 and went on to purchase 400 of them. 
 
The report also found that uptake of digital product sampling increased in non-metro locations including Surat, Ernakulam, Dimapur, and Jammu among others. This reflects the wider increased adoption of e-commerce in non-metro locations. 
 
The platform, which launched its app six years ago, features samples from a wide range of beauty brands including Million Colors, Just Herbals, Plum, and Lotus Make Up, among others. It also features a large selection of skincare and personal care brands including Mama Earth, Man Matters, Cerise Naturals, Anthi, Brillare, Pure Sense, Good Vibes, Coco Soul, and Bio Oil, among others.