Smytten raises Rs 100 crore from Fireside Ventures, Roots Ventures, others

By

Maverick Martins

Published
May 18, 2022

Smytten-India’s largest tech-enabled product discovery and trial platform has raised Rs 100 crore ($13.3 million) in Pre-Series B led by Fireside Ventures and Roots Ventures.

The round also saw participation from Sharrp Ventures, Waao Partners, Survam Partners, and Sattva Group Family Office.

Smytten will utilise the funds to strengthen its technology, creation of servicing infrastructure, expansion of trial touchpoints, and online service delivery.

Commenting on the funding, Swagat Sarangi, co-founder at Smytten in a statement said, “Our mission is to democratize access and experience of premium and direct-to-consumer (D2C) brands for the Indian consumers by offering direct-to-home product trials. We are building a robust tech platform to make the pre-purchase journey and decision-making process of consumers very seamless by bringing in the power of trial experiences, data, content, and community altogether.”

Kannan Sitaram, Partner at Fireside Ventures added, “We continue to believe in the development of an enabling ecosystem for the consumer brand revolution that's shaping up in India and Smytten is right at the forefront of it. Their integrated approach to the consumer funnel and technological innovations to solve the key challenges faced by many D2C brands makes them the unequivocal leader in a potentially $10 billion sampling and advertising market.”

Smytten currently hosts over 900 brand partners on its platform across lifestyle categories, ranging from fragrances, beauty, makeup, male grooming, food, beverages, baby, mother care, health, and wellness, and offers product samples to consumers across these categories to help them make the right purchase decisions.