Smytten opens experiential store in Noida, plans offline expansion

By

Maverick Martins

Published
Feb 23, 2023

Smytten-India’s largest tech-enabled product discovery and trial platform has opened what it claims to be the country's first-ever product trial experiential store at Gaur City Mall, Noida.

The store will house over 800 trial products from leading brands like Plum, mCaffeine, Colorbar, Just Herbs, Power Gummies, The Man Company, and more.

Smytten plans to aggressively expand its retail footprint across the country by end of this calendar year to give its partner brands offline exposure in new markets.

Commenting on the expansion plan, Siddhartha Nangia, co-founder of Smytten in a statement said, “Launching India's first-ever experience store is exciting, where shoppers can try products from trending brands and provide feedback post-trial through a seamless app interface and buy online from Smytten if they like it.”

“With this, we aim to further expand our footprint by launching hundreds of new offline touchpoints by the end of this year, bringing new-age brands to the heartland of the country. We hope to connect better with evolving consumers as we move forward in this journey by bringing them a new experience and range of products to try,” he added.

Smytten currently hosts over 900 brand partners on its platform across categories and offers product samples to consumers across these categories to help them make the right purchase decisions.