Small cities go big on Flipkart, contribute 25% to fashion sales

By

Maverick Martins

Published
Dec 29, 2017

After capturing the metros, tier 2 and 3 markets, Flipkart has managed to successful convert the consumers from smaller tier III, IV cities to online shoppers with these cities contributing 25 percent to the company’s overall fashion sales.
 

Flipkart has already tapped the markets in the tier 2, 3 markets earning the most trusted brand tag in the process, according to a recent Redseer report.
 
With the customer base expanding in other markets it is good news for the e-commerce firm going into the New Year in its fight against global giant Amazon which only has an upper hand in the metros.

Flipkart claims that customers from tier III and tier IV cities like Nagpur, Agra, Guwahati, Nagaland are shopping for international brands like Carlton London, Chemistry, Wrangler, Fastrack, and Lino Perros, which are not physically available in these places.
 
“Shoppers in these cities are also going beyond just clothes online and are also shopping for accessories and beauty products said Flipkart. Interestingly, shoppers from these cities contribute to over 25% shoppers base for Flipkart,” Rishi Vasudev, head of Flipkart Fashion told the Economic Times.
 
"Smaller towns have shown a greater affinity to shopping for fashion online. Customers from small towns are serious buyers, willing to pull the trigger on luxury purchases as confidently as the metro cities. Smaller markets, being a smaller base of business in 2016, have grown at tremendous pace having doubled in this year," Vasudev added.
 
"To ensure Flipkart remains as a preferred shopping destination in 2018, we will keep bringing in styles and looks that don't just give customers value for money but also enable them to set trends," he said further.