Sloggi enters Indian market with Solar Group
The brand sees huge potential for growth in the Indian market and plans rapid expansion to make inroads in the country’s undergarment sector.
Sloggi aims to achieve a 10 percent market share over the next two years and plans to open ten stores across India by 2022, with a focus on metros, tier 1 and 2 cities.
Commenting on the launch, Santhosh Sivaramakrishnan, Triumph India commercial director, in a statement said: “By expanding its operations, the company aims to explore the potential of this market segment in India. We have already witnessed exponential growth here with our parent brand Triumph.”
“Going forward we are taking a page from the Triumph's retail book and are looking at 1,000-plus consumer experience (POS) points to start within the first two years. We have leveraged our strength in MBO (multi-brand outlet) partners after which we plan on expanding into LFS (large format stores) stores as well. We also plan to open ten exclusive retail stores by the end of next year,” he added.
Founded in 1979, Sloggi is part of Triumph International, and it specialises in underwear for men and women.
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