Sleepyhead names actor Ranveer Singh as brand ambassador
Direct-to-consumer lifestyle and home décor brand Sleepyhead has appointed Bollywood actor Ranveer Singh as their first-ever brand ambassador.
The brand plans to launch a 360-degree digital national campaign with the actor to kickstart its pan-India expansion.
Commenting on the association, Mathew Joseph, CEO co-founder of Sleepyhead in a statement said, “Sleepyhead’s mission is to make everyday living fun and fabulous through thoughtfully designed products. Ranveer Singh is India’s youngest superstar and quintessential style icon making him the perfect choice to represent our brand. He personifies the brand’s quirk, commitment towards quality and eye for unique designs. Combining the magic of Ranveer with our extensive portfolio expansion, we are supercharging our growth trajectory and aiming to capture the lion’s share of the furniture and home décor market online.”
Talking about the association, Bollywood icon Ranveer Singh said, “For me home is the ultimate happy place. A well curated home balances your creative energy as well as your comfort needs. I am stoked to be part of this journey and help them bring alive their vision of making Indian homes fun and fabulous.”
Sleepyhead has raised Rs 200 crore ($25 million) so far, with initial funding from Lighthouse Funds in 2018. The brand claims to have had a turnover of Rs 150 crore at the end of the 21-22 financial year and eyeing Rs 1,000 crore revenue by 2025.
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