Slazenger partners with Flipkart group to strengthen India presence

By

Maverick Martins

Published
Sep 9, 2021

Sportswear brand Slazenger has partnered with the Flipkart group to strengthen its presence in the Indian market. The association with Slazenger will be in the form of a sublicense agreement with Inspire Sports, which is the licensee of Slazenger in India.
 

As part of the partnership, Slazenger will sell its product range on its e-commerce platforms like Flipkart fashion and Myntra.
 
The brand sees huge potential for growth with this partnership and expects the combined customer base of Flipkart and Myntra to boost sales of its products across the country.

Commenting on the association, Manohar Kamath, chief of house of brands at Flipkart Group, in a statement said: “Flipkart and Myntra are at the forefront of the online fashion and lifestyle space in India today. The arrival of Slazenger in India is a testament to our commitment to bring the best of international brands for millions of customers and offer them a wider choice in the athleisure and sports segment.”
 
Speaking on the partnership, Adrian Davie, Asia Pacific Licensing Manager at IBML, the global licensor for Slazenger, said; “We at Slazenger are thrilled for the brand launch in India in association with our Indian counterpart Inspire Sports Pvt Ltd. in partnership with Myntra and Flipkart. We are keen on investing in sports marketing partnerships and communications to bring our brand legacy to the sports and fitness category in India.”
 
International Brand Management and Licensing (IBML) is the global licensor for Slazenger.