Skybags launches campaign with actor Kartik Aaryan for its FIFA range

By

Maverick Martins

Published
Nov 18, 2022

VIP Industries Limited-owned Skybags has launched a campaign featuring actor Kartik Aaryan to promote its newly launched FIFA World Cup collection.

India’s first official FIFA-licensed luggage range will be endorsed by the actor in a campaign called ‘Let’s Get Loud’.

Skybags’ customised FIFA licenced range includes three designs and targeted at millennials and Gen Z travellers.

Commenting on the new range, Praful Gupta, vice-president marketing at VIP Industries Limited in a statement said, “Staying true to our philosophy of ‘Move in Style’, we are delighted to introduce the first ever FIFA licensed range in the country with Kartik Aaryan and the Let’s Get Loud campaign. Both the campaign and the collection are reflective of the joy, excitement, and vibe of the upcoming football season. To revel in the upcoming World Cup mania, we aim to link very closely with our target millennial and Gen Z audiences who always choose to exhibit their unique style through travel accessories.”

“We have endeavoured to reach out to the fans of the game who are on a quest to find something truly exclusive and exciting. Through this campaign, we are geared to cater precisely to the requisites of this segment,” he added.

VIP Industries owns fashion and accessories brands like Carlton, Caprese, Aristocrat, and Alfa. It has over 600 showrooms across the country and sells through retail chains and e-commerce platforms.