Skinvest expands product offering with 'CEO'

Indian personal care brand Skinvest has expanded its product offering to launch a new three-in-one serum, designed specifically for Indian skin and named ‘CEO’. The serum, toner, and moisturiser has launched on Skinvest’s e-commerce store.

Skinvest’s new launch is gender neutral and includes 27 active ingredients including ashwagandha, cannabis hemp seed oil, and turmeric, the brand announced on its website. The product is designed to appeal to a Gen Z and millennial audience who have busy lifestyles and looks for products which can be used on the go, according to Skinvest.

“The idea behind building this brand was to keep total transparency and provide the Indian consumers with quality products dedicated to working on their concerns,” said Skinvest’s founder and CEO Divya Malpani, Indian Retailer Bureau reported. “CEO- an all-in-one, travel-friendly solution made of clinically proven and natural Indian botanical ingredients, making it a product with the best of both the world qualities. The results are long-lasting and satisfying. Just one to two pumps is more than enough to get radiant skin and feel confident with CEO.”

Divya Malpani launched Skinvest as a brown-skin focused brand and its products are all vegan, cruelty free, and paraben free. In 2022, the direct-to-customer brand was awarded the $150,000 Grow prize for in-market businesses at the Beauty & You Awards by Estee Lauder Companies and Nykaa.

Skinvest expands product offering with 'CEO'

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