Skinkraft enters men’s grooming market with customised products

By

Maverick Martins

Published
Aug 24, 2020

​Skinkraft, India’s first customisable personal care brand, has entered the men’s grooming market in India with its customised range.

With this new skincare launch, Skinkraft is looking to strengthen its presence in the men’s grooming market in India.

Skinkraft’s new range comes in a customised skincare box, which consists of a facial cleanser, barrier repair moisturizer, and an active, each of which is customised for the individual’s unique skin profile.

Commenting on Skinkraft’s entry into the male grooming market, Chaitanya Nallan, co-founder & CEO of Skinkraft in a statement said: “Premium quality skincare with respect to customised solutions is non-existent in India. We have noticed that a lot of men are trying, buying and using the products on a recurring basis without enough prior knowledge. This is when we decided to invest hours of research and launch a specific range for men, to cater to their unique skin type and nature.”
 
SkinKraft, owned by Incnut Digital, was launched in 2018 by Chaitanya Nallan, Veerendra Shivhare, and Sangram Simha. Incnut had raised around Rs 30 crore ($4 million) in a series A funding led by RPSG Ventures last month to strengthen and expand its direct to consumer brands – Skinkraft and Vedix.