Skinella partners with Nyka to strengthen online presence

By

Maverick Martins

Published
Nov 8, 2019

Cosmic Nutracos Solutions Pvt. Ltd owned skincare brand Skinella has partnered with leading beauty retailer Nykaa to strengthen its presence in the online market in India.
 

Through this partnership, Skinella will sell its entire range of products on Nykaa’s platform and confident that this association with boost its brand awareness and overall revenue.
 
Skinella expects Nykaa to contribute around 10 percent to its online sales in one year and expects to generate annual revenue of Rs 10 lakh ($14,082).

Commenting on the association, Dolly Kumar founder-director of Cosmic Nutracos Solutions Pvt Ltd in a statement said, “Nykaa, being one of the most popular beauty platforms is a perfect fit for Skinella. Our young target audience relates to platforms like Nykaa and in fact, almost 60 percent of our target audience uses this platform. Needless to say, we are very excited about this association and we are looking forward to the mutual growth that this association will enable.”
 
On the partnership, Nykaa spokesperson added, “We are delighted with this new association with Skinella. Since Nykaa has a complete skincare collection, we are happy to work together and add this new and innovative range of products to our family.”
 
Apart from Nykaa, Skinella also sells on e-commerce platforms like Amazon and Flipkart. Skinella has achieved year-on-year growth in India and is currently available in countries like Myanmar, Dubai, Bhutan, Nepal, Maldives, and Uganda.